19 Nov A Tip
A Tip
That is what I hope you walk away with. One idea that brightens your day and improves your ability to position yourself and your family for success.
Redesigned
“I could see it would be a longer read on climate. I really want to focus, so I’m holding it back to enjoy with my coffee this weekend,” said a reader whose opinion I value, referring to the last edition where I questioned if we are facing a giant climate marshmallow test.
“I’ll only read your essay if it is in the body of the email,” insisted my son when I asked about newsletter design at launch (was that only ten weeks ago?) “It’s just easier as I walk around and I do not have to click on any links.” (If you are wondering why the newsletter is currently organized the way it is.) “The last one was TL;DR (too long, didn’t read). Send me a teaser or an exec summary,” he texted this week.
Is this you too? If so, I am changing the email design going forward. Let me know if it works better for you. Were you looking forward to the fun moment or photo shared by those in our community?
Take the time
Coincidentally, I took a newsletter fundamentals workshop last week. “Why should your reader take the time to read your newsletter?” asked the pro-facilitator, Terri Lonier. Hmmm … take the time … That phrase stuck out for me. Why would you take the time to read what I send you?
“Time is more valuable than money.
You can get more money, but you cannot get more time.”
– Jim Rohn
Time is one of our most valuable assets. We are gifted with a new 24 hours each morning like clockwork. But time already passed is spent. It cannot be re-edited, replayed or republished with fixes. And it would be arrogant of me to think that every single post I write is equally interesting and valuable to you. But I want our few minutes together each week to be of value. Because I care about you. If you are like me you are always gathering information nuggets. So what (would) makes my email something you look forward to each week? Please hit reply and let me know.
I write for:
Curious people – who use information to make sense of the world, to explore concepts and discover new ideas flickering at the edges of our visible horizon.
Busy people – who wish someone would curate the ever-increasing stockpile of data that is bombarding our world. We are always on the lookout for productivity and habit hacks. And we could use a laugh to punctuate our day. We are connectors, gathering cooking tips and book recommendations from our friends.
Parents – who want the best for our families. We research skills, tools and ideas to optimally position ourselves and our children for the future. We grew up with change – like the cyclical tides. But we sense that the approaching change is more like a tsunami. It will dramatically alter the way we live and work. Have we given our children enough building blocks and mindset support to adapt? What don’t we know that would be most useful?
Worldly people – who want to enjoy responsibly. We travel as a means of understanding other cultures, exploring the beauty of the earth as we have it. We sustainably embrace the wonder of food. We support the arts, music and sports as a way of creating community. And we appreciate the hours that led to the mastery on display in front of us.
Me. When it comes down to it, I write for people like me. In fact, I write for me. It helps me research interesting topics, I can engage people in topics that concern or fascinate me, and I learn what makes your eyes light up with engagement.
Today’s Tilt the Future Tip:
“The bad news is time flies. The good news is you’re the pilot.”
– Michael Altshuler
How could you choose to pilot your schedule differently?
How can this email be structured to be of better value to you?
#MakeTakeTalk is our Call To Action
Vote with your fingertips. If you like 🎈The Karena Arena segment of the newsletter send me a favourite joke, resource or photo to share with our community.
📚: A fact that blew me away as I read Katharine Hayhoe’s book explains why there was so much attention focused on the specific language used in the final COP26 Glasgow Climate Pact to reduce our reliance on fossil fuels:
According to the International Monetary Fund (IMF), fossil fuel use is subsidized to the tune of 6.5 percent of global GDP, or nearly $165,000 USD per second. Nearly half of that goes to coal, then petroleum; only 10 percent to natural gas. In the U.S., the IMF estimates that fossil fuel subsidies top $600 billion per year. That is slightly more than the Pentagon’s budget, ten times what the U.S. spends on education every year, and more than twenty times the clean energy subsidies.
Hayhoe, Katharine. Saving Us: A Climate Scientist’s Case for Hope and Healing in a Divided World (pp. 165-166). Atria/One Signal Publishers. Kindle Edition.
CREDIT & THANKS; DEFINITIONS & RESOURCES:
- Inspiration for this week’s email? A conversation with Laila Faisal and Mich Chow.
- The visual design was gifted to me by Janis Ozolins Twitter: @OzolinsJanis. Learn more about communicating complex ideas through visuals.
- Fun fact: Terri Lonier coined the term solopreneur!
If this is an idea worth sharing, click this button below 👇
Maybe someone shared this message with you. Would you like your own weekly copy? The link below will solve that problem and introduce you to previous editions. 👇
I look forward to your thoughts and comments. See you again next week.
Karena
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